Marketing with 3D Renders: 6 Tips for Property Developers, Real Estate Agents and Architects to Make the Most of Social Media
- Blog
- February 28, 2023
Marketing with 3D Renders
We live in a critical time in todays age with almost everything heading digital. Marketing 3D Renders are a key tool to target your ideal market for property sale. As the largest demographic looking for residential properties, millennials represent 44% of those wishing to buy a home. Moreover, 90.4% of millennials are active on social media, making it essential for property developers to use social media platforms to attract new clients. However, creating relevant content, increasing engagement, and standing out in an oversaturated social media landscape is challenging for any business. In this post, we provide six tips for property developers, real estate agents, and architects to use social media efficiently, increase visibility, credibility, and sales.
#1. Differentiate your content depending on the social media platform and your target audience
Differentiating your content is crucial when creating your social media strategy. You must consider your target audience, including their socio-economic status, age, and interests. If your audience is first-time homebuyers, consider sharing useful tips and step-by-step instructions about looking for property and making a purchase they won’t regret. In contrast, for a luxury segment, share information on architectural and interior styles, goods, and service providers relevant to that audience.
You should also tailor your content to suit the social media platforms you plan to use. On Instagram, good-looking interior and exterior pictures attract steady engagement. You can use high-quality photorealistic 3D renders, especially if the property is not yet finished. On Facebook, exterior and interior images also drive regular engagement. Hosting giveaways requiring likes and shares on both Instagram and Facebook boosts engagement. On LinkedIn, informative posts about valuable business insights, announcements of new projects, and celebrations of finished projects are the most popular. On Pinterest, home is one of the most popular topics, so make sure your photos or renderings are Pin-worthy.
#2. Tell a story about what you do
It’s essential to establish your credibility when you use social media for property developers. One way to do that is by telling a story about your brand and mission. What values do you want to communicate to your customers? What makes your listings special, and for whom are they suitable? Think about why you do what you do and what kind of image you want to project.
#3. Share useful information and build relationships with your audience
When scrolling through their social media feed, audiences don’t want to see endless promotional materials created by companies trying to sell something. Share valuable recommendations and engage directly with your followers by addressing their actual needs. Home maintenance, interior design tips, home value maximisation advice, and checklists on what to pay attention to while choosing a new property are some types of tips related to home buying and ownership that make good posts and increase engagement.
#4. Use 3D high quality renders
Photorealistic Marketing 3D Renders are a must-have for any property developer, real estate agent or architect. They can create high-quality visuals that help showcase the full potential of your project, even before construction is complete. 3D visualisation helps attract potential buyers and investors, helps you stand out from competitors and increases brand credibility. A stunning 3D render can capture the imagination of a potential buyer, making them more likely to engage with you.
#5. Collaborate with other brands
Collaborating with other brands is an effective way to build relationships, increase engagement, and attract new clients. Consider collaborating with architects, furniture manufacturers, or interior design firms to create high-quality content that showcases your properties. You can also work with influencers who appeal to your target audience to generate excitement and interest in your properties.
#6. Use paid social media advertising
Paid social media advertising is an effective way to target a specific audience and increase engagement. It can help you reach people
who may not have discovered your brand otherwise. With paid social media advertising, you can create highly targeted campaigns that reach people based on demographics, interests, and behaviors. This allows you to create ads that are more relevant to your target audience, which can increase engagement and conversions.
When creating a paid social media advertising campaign, it’s important to have a clear objective in mind, such as increasing website traffic, generating leads, or driving sales. You should also carefully choose the social media platforms you want to advertise on based on your target audience’s behavior and preferences.
To make the most of your paid social media advertising budget, you should continually monitor and optimize your campaigns based on performance metrics such as click-through rates, cost per click, and conversion rates. This can help you improve the effectiveness of your campaigns and achieve better results over time.
In conclusion, if you’re looking for a high-quality and efficient solution for your rendering needs, Visual Render is the answer. With its user-friendly interface, powerful features, and exceptional performance. Start your next rendering project with Visual Render and experience the difference for yourself.
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