Why use 3D Walkthroughs?

Why use a 3D Walkthrough? Walkthroughs are an immersive way to experience a space, and they have been used in architecture and interior design for years. However, they are also increasingly being used for marketing purposes.

A 3D walkthrough can give potential buyers a realistic sense of what a space will look like, which can help them make a decision about whether or not to purchase a property.

The Benefits

There are many benefits to using 3D rendering for marketing purposes. So, why use a 3D Walkthrough? First, it allows you to create an immersive experience for potential buyers.

Second, it is a very powerful tool for showing off a space before it is completed.

And third, it can help you make changes to a design if the buyer is not happy with the initial design.

3D walkthroughs specifically allow a potential client to virtually experience their investment and visualise what it would truely be like to reside in that property. Allowing everyone to better understand your design.

Branding, Marketing and sales

Walkthroughs offer an amazing opportunity for both the sales side of the business as well as marketing and brand imaging.

Let me explain; Video content now days is where marketing has been heading for quite a while now, we’re already there. You can see this with the likes of apps like Tik Tok, Instagram, Facebook all pushing video content with their algorithms.

What does this mean for you? Well, this means you need to be ahead of the curve with your marketing to be able to get your product or development infant of more eyes.

If your project is in front of more eyes, this means more enquiries, and consequentially more or quicker sales.

Not only this, but it means that potential buyers/ clients looking to work with someone in the future will have a higher chance of coming across your content and saving it in their memory bank for a later time.

This industry is highly competitive, it is a necessity to have an edge over your competition.

If you do some research, you will notice that most businesses that are doing well will have video content on their website main page.

Taking this into account with your website, studies have shown that having video content on your website increases your website’s rank more than anything else.

Cost effectiveness

Now, depending on your marketing strategy. Using a walkthrough could be a lot more cost efficient to use rather than a typical still render image package.

So, why use a 3D walkthrough? with a single walkthrough of an entire project ranging from 2990 up to 10,000 (depending on the size and detail) compared to spending upwards of 4,000 on images, and in some cases 20,000 for large scale projects.

A walkthrough bundles everything up into one nice, neat marketing video to slowly go through with clients to help visualise their lifestyle living there.

Compared to clients trying to figure out which view is where, what room is what and what the general layout of the proposed property is.

Conclusion

Obviously you can achieve this with a rendered image package.. but you don’t get as much usage for images for your marketing and brand image as you do with a walkthrough.

We do package deals for images and walkthroughs as a bundle here at Visual Render, however it does depend on the particular project you’re working on.

If you’re interested in hearing more about what recommendations we suggest, or pricing on your particular project. Please contact us anytime on the below details.